The official recognition for excellence in Brazilian hospitality.
Activity
Under development
Services
Certification and awards for 5-star hotels
Audience
High-end hotels and luxury hospitality brands
Location
Brazil
Sexta Estrela is a pioneering award and certification initiative designed to honor excellence in Brazil’s luxury hospitality industry. By evaluating key factors such as service quality, guest experience, design, and innovation, Sexta Estrela provides independent recognition to 5-star hotels that exceed expectations. The award strengthens brand reputation and inspires continuous improvement within the premium sector.
Current status
In development phase. Currently establishing evaluation criteria, strategic partnerships, and preparing for its first edition, with strong interest from industry stakeholders.